10 Best CRM Software for Hotels & Hospitality

We’ve surveyed 929 hoteliers across more than 59 countries to understand which are the best Hotel CRM & Email Marketing vendors, along with everything you need to know in order to buy the right Hotel CRM & Email Marketing for your hotel (including our 2023 Hotel CRM & Email Marketing Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).

What is the Best CRM Software for Hotels & Hospitality ?

1.REVINATE

Revinate is widely used as a Hotel CRM software working towards attracting, understanding, and impressing guests for your hotel while saving loads of time and hard work. It establishes great guest relationships through personalized email marketing, creates data-rich and detailed guest profiles that help taking informed decisions, runs guest surveys and collects feedback manages reputation, creates reports, and takes all the properties of a hotel company into account.

Features: Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

2.FOR-SIGHT

This CRM (FOR-SIGHT) enables marketing teams to personalize each guest message, building relationships by showing real interest in their individual preferences.  The system can also be used to encourage guests to give feedback, the results of which can also be punched into the hospitality CRM, using the data to improve the guest experience.

3.TRAVELNET SOLUTIONS

TravelNet Solutions is a travel technology company that provides a range of software solutions for the hospitality industry. Their products include property management systems, channel managers, and booking engines. Their software is designed to help hotels and vacation rental companies manage their bookings, pricing, and distribution channels more effectively. TravelNet Solutions is known for their focus on customer service and their commitment to helping their clients succeed in the competitive travel industry.

4.Hotel CRM

Hotel CRM software is designed to help hotels manage their guest data and bookings. Some popular options include Cloudbeds, Hotelogix, and Revinate. These software options can help hotels with everything from booking management to customer engagement.

Some common features of hotel CRM software include guest profile management, booking management, marketing automation, revenue management, and customer engagement. These features can help hotels better understand their guests, streamline the booking process, and improve customer satisfaction.

5.tripleseat

Tripleseat A newer CRM package, this is predominantly event management based.  Hotel sales managers can use it to organize room bookings whilst benefiting from detailed reporting.  It will deal with requests for proposals as well as handling restaurant bookings.

So there you have a good selection of the best hotel and hospitality CRM software around, covering both B2C and B2B functions.

6.pipedrive

If you’re seeking sophisticated sales automation for your hotel, Pipedrive ranks among the best CRM solutions available today. This software boasts a range of exceptional features that enable hotels to enhance and manage their operations with ease. Additionally, Pipedrive offers multiple integrations, making it simple to sync with your current tech stack.

hotels can keep track of all their reservations and bookings in one place, including customer details, room types, booking dates, and payment information. 

The software also enables hotels to automate their booking confirmation emails and reminders, making it easier for customers to stay up to date with their reservation status. 

Additionally, Pipedrive provides hotel staff with a clear overview of room availability, enabling them to manage their inventory effectively and avoid overbooking. Overall, Pipedrive CRM provides hotels with a comprehensive solution for managing their reservations and bookings.

With Pipedrive’s custom fields, you can generate an endless number of contact labels to focus on your hotel’s sales and marketing efforts. You can assign tags to contacts based on even the most specific criteria and utilize filters to track the performance of customer groups in your hotel’s contact datab

Pipedrive can be customized and integrated with other tools to assist with property maintenance track

7.Apptivo

Apptivo is a cloud platform of integrated business apps designed for companies of all shapes & sizes. Users can manage business tasks across the customer life cycle, including sales & marketing, billing & support, etc. There is no per-app pricing; users get access to the entire platform starting at $10 monthly per user. Apptivo Apps include:

• Marketing – Create targeted lists of contacts, build & deliver email campaigns, and track analytics.
• Sales – Complete CRM capability with robust contact management, sales pipeline, automation, and reporting.
• Help Desk – A powerful ticketing system with email integration, web portal, and time tracking.
• Project Management – Manage project schedules via gantt charts, track time & milestones, and invoice for effort spent.
• Field Service – Work order assignment & dispatching, mobile photo, time, and materials capture, and billing.
• Quoting & Billing – Build professional quotes & email them to customers with integrated billing & recurring invoice capabilities……

Apptivo is a powerful sales & marketing tool that is ranked as the #1 most affordable CRM by Capterra. Our CRM includes lead management, an opportunity pipeline with intuitive dashboards, campaign management, and flexible workflow tools including marketing automation. Everything is completely accessible from your Android or iOS device and integrated with Office365 & G .

8.Guestware

Guestware CRM is a powerful software solution designed to optimize hotel operations and guest experiences. This all-in-one platform combines guest response management, maintenance tracking, and guest engagement tools to streamline operations and enhance service quality. With Guestware CRM, you can improve staff efficiency, resolve guest issues promptly, and exceed expectations.

Features:

• Guest request and incident management
• Asset and maintenance tracking
• Guest satisfaction surveys
• Performance analytics and reporting

9.EXPRIENCE

Traditionally, guest relationships ended after checking out of the hotel. However, Experience Hotel CRM Software gives hotels and resorts control over their relationships during, before, and after users’ stays. This all-in-one CRM has one end goal – to increase your revenue. It helps improve revenue through emailing, boosting online reputation, taking surveys, upselling, and so much more!

Features: 

Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

10.freshsales

 Freshsales CRM is a sales CRM designed to be used with Gmail and Google Calendar. It helps you keep in touch with your prospects and manage your meetings from Gmail. Freshsales CRM is integrated perfectly into Gmail, which means you can use all the features of Gmail without having to switch to an additional window or program when checking emails. You can also manage your contact details and create sales campaigns and reminders with the help of Gmail and Google Calendar.

Features:

 Loyalty management, Sales Activity Management, Contact Management, Appointment Scheduling, Customer Engagement, Task Management, Account Management, Third-Party Integrations, Sales Automation, Communication Management, Pipeline Management, Activity Tracking, Email Marketing, Incident Tracking, Guest Feedback Management, Reports and Analytics

Conclusion

Hotels will benefit from having sound software systems. These programs can help you run your hotel business and offer information about the customers visiting your hotel. This is important to ensure a smooth flow of information from one department to another.

CRM Software for hotels will help in terms of tracking profits and helping streamline communication between your departments. Having the right software for a hotel can considerably benefit in ensuring you keep track of your guest, which is key to staying ahead in the business world. If you need clarification about what software to choose, don’t worry. Your budget will give you flexibility. Start with something simple and then upgrade later if you need to.