10 Best Lead Scoring Software and Tools

Best lead scoring software and Tools are used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)

Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue

Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue

Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence

Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)


Slintel, one of the Best lead scoring software and Tools, a leader in purchase intent analytics solutions powered by Technographics, helps companies discover the 3% of their TAM (Total Available Market) that are active and highly pro-buyers. To simplify, Slintel shortens your search times. Easily grow your CRM (Customer Relationship Management) accounts and leads with recent and accurate data. Slintel customers have access to buying patterns and contact details for over 25,000 technologies, 275 million lead profiles, 16 million tracked company profiles, 8.5 million job data, 7,000 words -keys, etc. Take advantage of an impressive amount of data.

2. act-on

With Act-On’s Act-On offers a time-saving and cost-effective way for a business to grow. This cloud-based software is ideal for mid-sized businesses wanting to drive growth. Email marketing is still one of the best ways for businesses to engage with their customers. Act-On helps you automate your email marketing. In addition to helping you optimize your message, the software ensures email deliverability. Outbound and inbound marketing can only work together to form a successful marketing strategy, and Act-On works both angles to effectively attract and close leads, as well as advertise and promote. By helping you maximize both your organic search reach through SEO and paid search reach through PPC campaigns, your inbound marketing will help attract new customers. For any marketing campaign to succeed, it’s important to be able to track relevant data. Act-On gives your growing business access to a panoply of analytics resources as well as a robust reporting feature. By measuring relevant metrics, being responsive, and using analytics to help make decisions, you will end up with a higher ROI. Act-On streamlines and simplifies this process. Marketing automation software offers the most value when there is an available integration for every need. Act-On meets this standard by offering a number of integrations. There is Customer Relationship Management (CRM) integration available, including popular CRM platforms like Salesforce, Microsoft Dynamics, SugarCRM, NetSuite, and SalesLogix. You can integrate Act-On with your CRM platform in less than an hour, adding to the overall time-saving nature of the software. Other available integrations include social media like Twitter, web event management like Citrix GoToWebinar, and information sources like Google Adwords. Act-On has a monthly subscription fee, with different levels for different needs. The exact pricing structure depends on the number of users, the number of active contacts, and the number of API calls per day. Interested users can schedule a demo and get a quote.

3. HubSpot

HubSpot has been on our customer relationship management (CRM) radar for several iterations, and its platform has steadily improved. Some CRMs are moving toward integrating their suites with digital marketing tools, while others are doing so with help desk tools. This time around, HubSpot has done both. Neither its marketing features nor its service features are part of this review, but the fact that you can get pricing bundles for both with the CRM will be a big draw for any mid-size companies looking for a one-stop shop for all customer interactions. Better yet, HubSpot is easily configured, too. 

Unfortunately, for its price, HubSpot doesn’t deliver as rich a feature set as our Editors’ Choice winners, Salesforce Sales Cloud Lightning Professional and Zoho CRM. Still, HubSpot is a compelling choice for midsize businesses for many reasons.

As with all the CRMs we’ve tested, we started our HubSpot test with two initial steps: adding other team members and importing contacts and opportunities. Adding team members happens under Account Settings. Once you fire up the Users & Teams view, you can either enter users one at a time using their email addresses or do it in bulk with a CSV import. You can also set up permissions, which HubSpot makes easy with a default list or customizable, role-based permissions. The process is short and wizard-like, in terms of execution.

4. Keap

Keap is focused on helping entrepreneurs succeed. With sales and marketing automation, in concert with its CRM, users can create repeatable processes designed for growth while making the most of work hours. Keap is designed so that users can take control of the chaos in their businesses with:

  • Sales & marketing automation: Emails and other marketing actions are triggered by client action
  • Sales Pipeline: Visual dashboard to track the sales process
  • Payments and e-commerce: Send invoices clients can pay in one click
  • Reporting & analytics: Know what’s working and where to focus time
  • Appointments: Clients book time based on the user’s availability
  • Email marketing: Easy-to-setup email automations and templates
  • Mobile app: A dedicated business phone line, SMS & email to stay connected
  • Integrations: Connect data with hundreds of apps

5. MadKudu

source :

MadKudu is the PLG platform of choice for B2B companies, helping marketers and revenue teams monetize their product-led engine without reliance on engineering. Companies like InVision, Lucid, and Marketmuse use MadKudu to provide actionable insights to sales and marketing teams to know who to engage with, when, why, and how. In addition to PLG, MadKudu is used by sales and marketing teams to run all of their GTM motions (inbound, ABM, channel, expansion, and more) with intelligent and data-driven scoring, segmentation, and personalization.

6. 6sense

The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.

6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.

7. Salesmate

Salesmate CRM is a single platform that you will need to deliver personalized experiences across marketing, sales, and service touchpoints across all channels – email, text, chat, web, calls, and eCommerce. Its comprehensive feature set allows you to generate more leads, close more deals, and build lasting customer relationships. It replaces many disjointed systems to save you time and money.

Here is a quick summary of what Salesmate has to offer for your business:

Sales CRM – Organize, filter, segment, and manage all your leads, prospects, and customers data in one place.

Lead Capture, Nurture, and Scoring – Automatically capture, assign, and nurture leads using web forms, emails, live chat widget, file import, and third-party lead sources.

Automation Journeys – Run multi-channel drip campaigns, schedule follow-ups, automate repetitive tasks, score leads, and automate end-to-end customer journeys.

Sales Emails – Automate your sales emails two-way email sync, templates, tracking, scheduling, bulk campaigns features.

Calling & Texting – Salesmate offers industry’s best built-in calling with features such as call recording, call transfer, voicemail drops, power dialer, call insights, text marketing, and much more.

Live Chat & Shared Inbox – Convert your website visitors into customers and also offer chat support on the web and mobile.

Automate Data Entry – Automatically enrich contacts and track all emails, meetings, follow-ups, texts, etc. to eliminate data entry.

Sales Pipeline – Build your visual sales pipeline, forecast sales, set goals, and track rep activities to make sure no deals fall through the cracks.

Meeting Schedular – Enable your prospects to book meetings online and save your reps 10 hours of back-and-forth to schedule meetings.

Reporting & Dashboards – Use actionable insights to improve your sales performance and coach your reps with pre-built or custom insights and dashboards. You can use Salesmate with your favorite Google Apps, Microsoft Apps, Quickbooks, PandaDoc, and 700+ other apps to streamline your sales workflow. With pricing starting from $12/user, it offers one of the best value for money too. Salesmate is the best platform for businesses in SaaS, software, marketing, real estate, insurance, finance, etc. industries. It is one of the highest-rated platforms and has won 21+ industry awards just in 2020. You can try it free for 15-days for your business.

8. VanillaSoft

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads within seconds, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company based in Plano, Texas, USA.

One superpower of the VanillaSoft solution is that it is reputably effective in fundraising campaigns. VanillaSoft’s fully customizable, user-managed phonathon software gives phonathon managers maximum control over their phonathon campaigns. Intelligent workflow automation guarantees the consistent application of institutional best practices whilst also optimizing the efficiency and effectiveness of your phonathon outreach. Dynamic caller scripts, data segmentation, and stewardship automation ensure the most effective outreach strategy, whilst also improving the quality of the experience for alumni, donors, and fundraisers alike.

9. Adobe experience Cloud

Adobe Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company – they don’t have patience for generic marketing and the last thing they want is a cold call from sales.

So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together. Adobe Marketo Engage is redefining a category of software called Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint – and do it with efficiency and scale.

10. Workbooks

Workbooks CRM joins up your entire business, helping everyone work better, work together, and work in the right way with a single cloud-based system. Marketing can generate more high-quality leads, sales can close more deals, finance can invoice quickly and easily, and support can deliver exceptional service.

With secure anytime, anywhere access across all devices and seamless integration with your current systems, Workbooks gives your teams a single 360-degree view of your customers that helps them focus on the right things and get the real-time insights they need to make decisions. Workbooks helps you put customers at the heart of your business and build lasting, profitable relationships that grow long-term revenue in a sustainable way.


Having good lead scoring software as a part of your CRM is an excellent way to get salespeople focused on qualified leads and using the right tasks to convert them into wins. In fast-paced sales departments, time can’t be wasted chasing uninterested prospects. This is when a CRM with lead management software becomes an essential sales tool. Our list will show you the ways lead scoring can help you reach sales goals using the latest in intelligence and automations.