Sales ManagementSoftware

10 Best Partner Relationship Management (PRM) Software

Partner relationship management software, sometimes called partner relationship management (PRM), provide businesses with tools to track sales partners and affiliates, and for those partners to communicate with and receive support from the business. Partner relationship management software (PRMS) provides a private portal for each partner, where they can access documents, campaign materials, market development funds (MDF), opportunities, and deals.

Sales managers, especially channel sales managers, use partner relationship management software (PRMS) to optimize their relationships with such channel sales partners as specialty retailers and value-added resellers (VAR). PRM serves to distribute opportunities and funds fairly, keep the partners on-message with the brand they are selling, track activities and success, and assure the partners that the company is not cannibalizing their leads. Depending on the relationship, they also need to track other details such as compliance to laws, contractual terms and conditions, or incentive and loyalty rewards. Partner relationship management software (PRMS) can be used by any department of a company that does business with third-party contractors (e.g., external warehouses or distribution centers, transportation companies, professional services companies, and consultants).

What is the Best Partner Relationship Management (PRM) Software?

In this article, we will discuss about the best partner relationship management software (PRMS)

1. Impartner

Impartner is the fastest-growing, most award-winning provider of channel management technologies. Our Partner Relationship Management (PRMS) and Through Channel Marketing Automation (TCMA) solutions, help companies worldwide manage their relationships with distributors, resellers and channel partners, drive demand, and accelerate revenue and profitability through indirect sales ecosystems.

At Impartner, our business is helping you grow yours. The company draws on decades of experience with best practices in the channel combined with innovative technologies to create a perfectly personalized partner experience. Through Impartner, personalization extends from the portal experience to partner content to deliver the right message to the right audience at the right time. Impartner gives channel teams like yours a strategic competitive advantage at every step of channel management.Suitable for B2B companies that sell through indirect distribution channels.

2. Zift solutions

Zift Solutions is the only Partner Relationship Management (PRMS) and Through-Channel Marketing Automation (TCMA) tool built as one to work as one. The company’s ZiftONE platform manages the flow from onboarding to enablement, lead generation to marketing, all the way through sales.

ZiftONE: The Channel Management Platform You Won’t OutgrowManaging your channel partners can be complicated. Empowering them to grow shouldn’t be. Meet ZiftONE, the all in one channel management platform that brings together marketing, sales, and operations under one roof.With an engaging and frictionless user experience, ZiftONE puts all of your partner information in one place. Generate custom reporting for greater pipeline visibility, segment assets and campaigns through a dynamic portal, and utilize a robust content library for efficient training. Enabling partner and pipeline growth has never been so seamless. Make the partner experience your competitive differentiator with ZiftONE.Sh

3. PartnerlinQ


PartnerLinQ’s Platform with Native Applications enables EDI, Non-EDI, and API-led enterprise wide integration capabilities, while enhancing visibility across the partner network through in-depth, analytics-based insights. The PartnerLinQ platform provides businesses a highly configurable and flexible approach with an easy to use interface, that eases partner onboarding, provides built-in alerts with a control center view of the enterprise network transactions, in a cost-efficient and scalable .

4. Structured Web

StructuredWeb One of the Best Partner Relationship Management (PRM) Software that enables leading enterprises with the industry’s most scalable and flexible channel marketing automation platform. With StructuredWeb, your channel marketing and sales teams can energize demand generation, strengthen partner engagement and grow channel sales and revenues.

StructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform.

5. Zinfi

source :

ZINFI’s Unified Channel Management (UCM) SaaS platform enables vendors to drive profitable revenue growth by deploying a set of cloud based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure.

ZINFI can carry out a partner profiling campaign from a list of inactive or partially active resellers who may have the potential to sell more. One of the key objectives of this profiling activity could be to determine what actions are needed to help these inactive resellers to become more active and/or increase purchase frequency with a vendor.

6. Allbound

Allbound is a partner relationship management platform that allows organizations to give real-time access to sales enablement, marketing tools, and resources in one intuitive mobile-friendly partner portal. With Allbound’s next-generation PRM software, businesses can arm their partners, resellers, and distributors with the content, training, and campaigns needed to close more deals faster.

Who uses Allbound?

Companies looking to create or grow indirect sales channels that include resellers, distributors, VARs, agents, licensees, OEMs, ISVs, systems integrators, franchisees, brokers, or retail businesses.


creating new value for consumers. To learn more about how’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and 1-800-Flowers.

An affiliate marketing platform acquires an influencer marketing platform, elevating both in the process. Pros and ConsHighly precise campaign creation leaves nothing to chanceInfluencer surveys yield high quality marketing intelligenceInfluencer marketing at scale that still makes room for more personal and custom partnershipsLack of transparent pricingInfluencers needing accounts on the platform in order to participate adds frictionBest for: Small, Medium, and Large brands, and agencies .

8. Partnerize

Partnerize Number 08 in Our list of the Best Partner Relationship Management (PRM) Software, it is the leader in partnership automation. The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities for marketers seeking a high transparency, scalable subsidy to alleviate pressure on their unit economics as a result of over dependence on primary sales and marketing channels. Supported by unrivaled service including the category’s only in-housing support program, with Partnerize, you’re in control of the entire partnership marketing lifecycle—all on a single platform. Partnerize has won more than two dozen awards including Best Technology from the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 9 of the largest telecoms and more than 1600 other global brands rely on Partnerize to drive and manage more than $6B in partner sales and $700M in partner payments every year.Headquartered in NYC, Partnerize retains offices in Australia, United Kingdom, Japan, San Francisco, Philadelphia and Wilkes-Barre. For more information on how Partnerize helps turn your partnerships into a profit center.

9. Everflow


Everflow is a cloud-based Performance Marketing Platform offering services in Affiliate Management and Partner Tracking. It provides some of the best analysis and automation tools to affiliate marketers and streamlines their day-to-day activities. 

Everflow is best-known for its multi-dimensional analytics and data visualisation capabilities that help analyse campaign performance and carry out efficient reporting. Besides Affiliate Marketing being the primary domain for this software, it also provides Influencer Marketing and Mobile Marketing functionalities. Some of the main features of the software include Affiliate Tracking & Management, Commissions Management, Payment Tracking, Email Marketing, and Fraud Detection.

The tracking and reporting capabilities of Everflow are incredible. It keeps tabs on clicks, promo-codes from affiliates, impressions, cost-per-click, payouts, and a lot more. You can keep a check on the leads to conversions ratio from each partner and take actions such as blocking traffic or holding payments accordingly. The centralized performance monitoring platform allows you to optimize your performance across each paid-marketing channel. Similarly, commissions and payouts can also be managed in an efficient manner.

The software supports a number of third-party integrations and is completely scalable. Also, the mobile apps for Android and iOS devices make things handy and allow you to take care of everything remotely. You can easily track and manage all the affiliates directly from your mobile phone.

10. OneAffiniti

OneAffiniti Integrated digital campaigns with a blend of thought leadership content, your brand’s product and service content, and industry content sent on the partner’s behalf, to their valued clients. With the OneAffiniti marketing program, you can amplify your channel marketing program to reach the prospects who are already connected with your mid-market and SMB partners, every month. Products get maximum impact alongside high quality, industry content that we create and customize for each partner segment. We segment content by industry and create it based on data and insights from thousands of campaigns. Partners can also add their own unique content using a simple drag and drop.

In the end I will give you a little note of how to make your choice to what is the best management software based on principles :

Compare Partner relationship Management Software (PRMS)

Partner Management User Satisfaction

“Has the product been a good partner in doing business?”, “Broad Workflows”, “Opportunity Management”, and “Marketing Material Bank” are the top four factors that positively impact user satisfaction for Partner Management products. These factors are determined by an algorithm that selects the attributes that are most likely to predict user satisfaction within this category.