10 Best Account-Based Marketing (ABM) Software

Account-based marketing (ABM) software realigns marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts. ABM software enables users to generate highly qualified leads, craft personalized buying journeys, increase customer lifetime value, and build further opportunity for in-pipeline accounts. ABM allows users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. This enables organizations to align marketing and sales teams toward the company’s goals. ABM software can be used to acquire new accounts, nurture existing and promising accounts, and expand and grow enterprise accounts. Some ABM products can integrate with third-party sales and marketing applications, such as marketing automation platforms and customer relationship management, or CRM software, to better target and prioritize communications with key accounts.

What is the Best Account-Based Marketing (ABM) Software ?

List of the Best Account-Based Marketing ABM Software below:

1. HubSpot Marketing Hub™

The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way.With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale. Plus, marketers can keep data at the center of everything they do because Marketing Hub is built as part of the HubSpot CRM platform. When using the full CRM platform, marketers can achieve unparalleled alignment with sales to prove ROI and validate investments.Whether it’s strategies, services, or software — HubSpot allows you to scale your company, not complexity. HubSpot has everything you need to grow better.

2. 6sense

6sense one of the Best Account-Based Marketing software reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.

3. DemandBase

The Demandbase ABM/ABX Cloud reinvents ABM around the customer experience. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You’ll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster. Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer interactions across your ecosystem and channels, and measure how marketing and sales activities drive pipeline and revenue. With Demandbase ABM/ABX Cloud, you can coordinate all GTM touches for spam-free, low-friction buying.

4. LeanData

LeanData helps companies improve the buyer experience, accelerate time-to-revenue and increase operational alignment. The LeanData Revenue Ops Platform automates a variety of GTM strategies including inbound, outbound, account-based, channel and other go-to-market motions to accelerate productivity and growth.

5. Metadata.io

B2B marketers use Metadata’s demand generation platform to automate their paid campaigns and drive more revenue.

From building target audiences to executing campaign experiments to automatically optimizing campaigns to revenue – Metadata automates all of this. This means less time spent on tactical execution and more time spent on high-value work like strategy and creativity.

6. LeadSift

LeadSift listed number 5 in our list of the Best Account-Based Marketing software, LeadSift is a B2B intent data provider that helps B2B technology companies identify which accounts are in-market, and who within those accounts is showing intent to buy. LeadSift scans the public web (blogs, social networks, forums, job boards, press releases, SEC filings, corporate websites, etc.) to identify buying intent. For LeadSift, a buying intent signal is an actionable piece of data that indicates an organization is in-market in real-time.

We pick those engagements as potential signals of intent. The proprietary technology matches the engagement to a buyer persona and filters out any that don’t match your ideal customer profile. We then assign an intentsity score to the accounts based on their match with your Ideal Customer Profile, the frequency of the intent signals, and the type of the intent signals.

7. Triblio

Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey.

In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Triblio can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts.

8. RollWorks

RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for marketing and sales teams large and small who believe that an account-based approach is just good B2B marketing.

9. Hushly

Hushly is the first all-in-one marketing platform for b2b marketers. With Hushly, b2b marketers gain efficiencies, productivity, and scale while offering rich – personalized – and connected digital experiences to their customers. The Hushly Buyer Experience and Conversion platform takes critical products that need to work together as a solution and brings them under a single platform. From one connected digital platform, Hushly gives companies the capability to deliver personalized experiences, bespoke content, and better engagement with buyers on their website.

Website Personalization, Content Personalization, Demand Capture, Opt-in Compliance, Auto-Contact Enrichment, Human-Verified Business Profiles. We have products that span Content Marketing, Demand Generation, and Account-Based Marketing.So, buyers get a connected digital experience, dynamic personalized content, and better educated quicker. While marketers see a holistic view of visitor and account activities across their digital properties which leads to better buyer intelligence for increased sales opportunities and accelerated deal velocity.

10. folloze

Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry’s leading Buyer Experience Platform. Led by frontline marketers, revenue teams leverage Folloze to quickly and easily deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey. Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze proudly serves some of the largest and most successful B2B brands today, including companies like Cisco, FireEye, Google, Okta, and Workday.

What is Account-based marketing (ABM) ?

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. [Source Wikipedia]