Affiliate marketing is when businesses build a partnership with influencers or bloggers in their industry that have their own online audience and pay them for the leads sent to the company’s website. This is usually a percentage commission or a flat fee per conversion.
As such, affiliate marketing is an excellent low-cost and low-risk way for brands to drive sales and brand awareness without hiring an in-house advertising and marketing team of their own.
impact.com, the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, and agencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics, Levi’s and 1-800-Flowers.
PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners.
The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner programs, automating partner onboarding, training, payments and more to drive their partners’ success. They further state that in the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
What is Voluum?
Voluum is a performance marketing analytics software for marketers, in-house media buyers and agencies. It allows you to track, manage, and optimize all paid and organic traffic sources straight from one platform. Among its features, Voluum provides AI-powered tools for traffic auto-optimization and enables teams to collaborate on different access levels. Banking-standard infrastructure makes sure your data is kept safe and campaigns are running all the time.
Key Features of Voluum:
- Voluum will help you find bots, spiders, and bad actors that can deflate your numbers by identifying suspicious clicks and visits in your reports.
- Traffic Distribution AI is an automated system that analyzes your data over the course of a day, then distributes your visitors across campaigns to maximize revenue.
- Manage all of your affiliate conversion tracking with one platform. Easily monitor your ad campaign metrics such as visits, clicks, costs & profits.
Affise one of the Best Affiliate Marketing Software, is more than a marketing tool. A whole ecosystem delivered in two easy-to-use solutions. We’ve built a platform trusted by 1,000+ happy customers worldwide that can meet the needs of any marketer, brand or publisher.·
Tracking & Attribution: get full traffic for any product by any channel·
Fraud prevention: Protect your business with AI Anti-Fraud·
Analytics and Reporting: Visualize data the way you want·
Automation: Automate daily routine processes and grow faster Accelerate the growth of your business through our all-in-one partner marketing platform. Get traffic, promote brands and widen your income streams with our cost-effective and flexible tools. Find more channels. Work with new partners. Drive up revenue.
5. Cake multichannel marketing solution
CAKE number 6 in our list of the Best Affiliate Marketing Software, it provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time.
Founded in 2010, Cake is a performance marketing software that includes solutions for affiliate marketing. When using it for affiliate marketing, you can use it to measure, manage, and optimize partner campaigns.
Trusted by hundreds of advertisers that include names like Lyft, and Alaska Airlines, it offers a number of features, like smart real-time insights into the performance of your partners and campaigns and pixel whitelisting, to help you optimize your affiliate marketing program, while reducing risk to ensure it remains credible. Then, to ensure that all the affiliates stay up to date, it offers customized email templates for enhanced email communication.
- Real-time reporting
- Roles access controls
- Voucher code support
Everflow is an extremely strong affiliate management solution that is backed by a team of experts available 24/7 to answer your queries. The analysis features it provides are particularly strong. You can view a breakdown of all the performance metrics and make informed decisions.
Everflow is best-known for its multi-dimensional analytics and data visualisation capabilities that help analyse campaign performance and carry out efficient reporting. Besides Affiliate Marketing being the primary domain for this software, it also provides Influencer Marketing and Mobile Marketing functionalities. Some of the main features of the software include Affiliate Tracking & Management, Commissions Management, Payment Tracking, Email Marketing, and Fraud Detection.
Phonexa is an all-in-one suite for marketing automation that empowers companies to optimize inbound web and call campaigns, and outbound call, email and SMS campaigns, all while having the ability to enhance consumer journey every step of the way. Complete with seven turnkey solutions, Phonexa’s customizable tools for calls, leads, clicks, email, and SMS marketing maximize workflow efficiency for direct advertisers and lead generators alike. Phonexa has the scalability, tools, and partnerships to serve clients in all industries, especially those with high consumer demand products and services.
Grow your business with Tapfiliate, an all-in-one cloud-based affiliate, referral, and influencer marketing platform.With over 30+ plug-and-play integrations, Tapfiliate is an affiliate tracking platform that allows businesses within the eCommerce and SaaS industries to create affiliate marketing programs that integrate seamlessly with any site. In just minutes, businesses can set-up and integrate Tapfiliate on any site by adding pre-formatted code into any website codebase. Features include brand management with white-labeling capabilities, custom referral links and coupons, automated commissions and payout functionality, performance management, workflow automation, an all-access REST API, and more.
Refersion, the leading affiliate marketing platform, works with thousands of ecommerce brands like Barstool Sports, Magic Spoon, Blenders Eyewear, and Pura Vida Bracelets to reach new audiences, drive conversions, and increase revenue. Refersion manages, tracks, and helps grow ambassador, influencer, and affiliate marketing programs with first-party tracking, unlimited offers, and custom commission structures, direct affiliate payments and taxes.Refersion builds brand partnerships that drive ecommerce growth, powered by our industry-leading attribution technology and smart data insights. We integrate with all major commerce platforms like Shopify, Salesforce Commerce Cloud, Magento, WooCommerce and BigCommerce as well as your complete ecommerce marketing stack.
If you’re on a budget, Affiliatly is an ideal option. Check out their Pro Unlimited plan, which allows unlimited affiliates, only costs $129 a month. Plus, it comes with a 90-day free trial that does not require any payment information on your end. Despite its low costs, Affiliatly has a wide range of features that don’t stop it from competing with other affiliate marketing software.
- Shareable content
- Individual affiliate management
- Quick link generation
- Gift card rewards for affiliates
- Performance and activity tracking
- Custom integration for unsupported platforms.
What is an Affiliate Marketing Platform?
An affiliate marketing platform is a vendor that facilitates all bases of affiliate program management. This includes onboarding, tracking and reporting sales and clicks, managing referrals, optimizing site traffic, and paying commissions. Knowing which initiatives are doing well allows you to grow your affiliate marketing program more effectively.
Using an affiliate marketing platform can give you access to a marketplace of affiliates. Moreover, it helps prevent fraud and protect your and your partners’ privacy, building trust for all parties. Many affiliate marketing platforms even enable merchants to send e-mails and newsletters on the software, improving communication with affiliates.
Now, finding the perfect platform for your brand is half the battle. Getting stuck with the wrong one is the worst that could happen.